Meuble de sol déodorants
The client brief
The brief given by ROGE CAVAILLES involved a number of prerequisites for the design of this floor display. Firstly, the display was to communicate innovation and product expertise, notably the new range of ‘compressed deodorants’, as well as being elegant. The client wished for maximum product visibility for minimum floor space. Finally, the display solution was required to present multiple products in a light and spacious way.
Our designer’s advice
SITCO’s design team confronted the challenge by proposing a light and sleek multi-material sales support solution. The subtle shape blends into the pharmacy environment perfectly and emphasises the brand image: innovation and expertise. The way the products are presented enables the consumer to easily distinguish each product type. All of this, as well as taking up a minimum amount of space in the pharmacy.
One solution for several criteria
- Type: pharmacy stocking floor display
- Distribution network: pharmaceutical
- Dimensions: width 350 mm x depth 370 mm x height 1780 mm
- Advertiser: COMEBACK