Flag Ship J&B
The client brief
The need expressed by the client for this project was to develop a 6m² flagship event based on the client’s concept, composed of a counter and back-bar. The aim: recreate the cellar of Charlie Julian, the famous 1930’s London Master Blender, and creator of J&B Rare whisky. The highly finished elements were designed to be assembled by one person instore in record-breaking time. The aim: provide the customer with a ground-breaking experience.
Our designer’s advice
SITCO’s design team had to resolve numerous technical issues to develop this event POS solution and what the team has proposed has undeniably many strong points. It reflects the brand’s realm admirably, which is of an experienced master blenders London cellar. Thanks to the excellent finishing quality, including in the details, the flagship enhances the brand identity. It’s lightness and simple assembly are real attributes for the sales team also.
A realistic and practical event POS solution
- Type: event POS with counter and back bar
- Distribution network: Hyper market / mass market
- Floorspace: 6m²
- Advertiser: MOET HENNESSY DIAGEO