Arche Tour de France 2021

illustration du projet

MEGA ARCHE developed and implemented in LECLERC shopping centers during the Tour de France. This imposing arch and the colors of the best climber announces the Grand Jeu Du Tour. The sportsman, the products made in France and the gifts to win are highlighted by a system of pop up panels on each side.

PROMOTIONAL POS AND STORE ACTIVATION SOLUTION Food, beverages, wine & spirits