ANIMATION HARIBO HALLOWEEN 2020
Marketing material to create an event around the confectionery displays in the central supermarket aisle. The installation is composed of a large arch made of digitally-printed cardboard which marks the entrance of the space in a very festive way thanks to its bright colours and its pop-up characters. A totem, a double-sided panel on a cardboard mast and metal wire legs, enlivens the upper part of the boxes arranged in a cluster or in a line.
The kit is quick and easy to assemble, and is a great addition to the Halloween season at the point of sale.